Understanding Mere Posting: A Comprehensive Guide

by | Apr 6, 2024 | Real Estate

In the ever-evolving landscape of real estate, new terms and concepts frequently emerge, reflecting the industry’s dynamic nature. One such term that has gained traction among property sellers and real estate professionals is “mere posting.” This guide aims to unpack the concept of mere posting, exploring its origins, benefits, prevalence, and its implications for landlords, tenants, buyers, investors, sellers, and realtors.

What is Mere Posting?

Mere posting refers to a property listing on a Multiple Listing Service (MLS) facilitated by a real estate brokerage or agent. However, unlike traditional full-service listings, a mere posting offers no additional services from the realtor, such as marketing, negotiation, or transaction guidance. Instead, the property owner assumes the responsibility for these tasks, with the listing essentially serving as a platform to gain visibility among potential buyers.

Origins and Rationale

The concept of mere posting emerged as a response to the digitalization of real estate and the growing desire among sellers to play a more hands-on role in the selling process. It is also a nod to the increasing demand for cost-effective alternatives to traditional real estate commissions, providing sellers with a more budget-friendly option to list their properties.

Who Benefits from Mere Posting?

  • Sellers: The primary beneficiaries are property owners looking to save on commission costs by undertaking the selling process themselves. Mere posting allows them access to the vast audience of the MLS without the full-service realtor fees.
  • Buyers: Buyers benefit from direct negotiations with sellers, which can lead to more transparent and flexible transactions.
  • Realtors: While it might seem counterintuitive, realtors also benefit by offering mere posting services. They can cater to a broader range of clients, including those not looking for full-service packages, thereby diversifying their business model.

Prevalence of Mere Posting

Mere posting has become increasingly common, particularly in markets with tech-savvy sellers and those where real estate commissions are high. Its growth is fueled by the availability of online platforms and real estate technologies that facilitate direct seller-buyer interactions.

What Stakeholders Need to Know

  • Landlords and Tenants: While mere posting is primarily geared towards property sales, landlords and tenants can learn from the principle of direct negotiation and streamlined communication.
  • Buyers: Buyers should be prepared for a more hands-on approach, directly engaging with sellers and possibly conducting their due diligence regarding property details and legalities.
  • Investors: Mere postings can be an attractive option for investors looking to maximize their returns by saving on transaction costs.
  • Sellers: Sellers must be ready to take on the responsibilities typically handled by real estate agents, including marketing, negotiation, and understanding legal requirements.
  • Realtors: Realtors offering mere posting services must clearly communicate the scope of their services and support property owners in leveraging the MLS platform effectively.


Mere posting represents a shift towards more flexible and cost-effective real estate transactions. By understanding its nuances, stakeholders across the real estate spectrum can make informed decisions that align with their objectives, whether that means saving on commissions, engaging in direct negotiations, or exploring new business models in real estate services. As the real estate market continues to evolve, mere posting stands out as a testament to the industry’s adaptability and the growing empowerment of property owners.

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